For Sale By Owner
Marketing Tools

Welcome to FSBO Marketing, your online resource to market your property. We understand that selling your home can be overwhelming, that’s why we created the very best online marketing resource for you! Here at FSBO Marketing, we help educate you on the ins and outs of selling your property yourself online. We offer many services to help you accomplish this and many options for online sharing for peak exposure and fast sales! Don’t have the time to do exhaustive research? That’s okay! We can do it all for you! We offer full packages or a la carte services, so you can tailor to your exact needs.

Pricing your property to sell is part market timing and comp research. It’s a great idea to browse online other houses in your neighborhood that have sold and/or are on the market. Also, every area has a peak selling time, what’s yours? (Across the nation it’s around the first two weeks in May.) You never want to price your property too high or too low, so research is such an important aspect to find that sweet spot. The first few weeks that your property debuts online are crucial to buyer’s interest, so you want to be sure you are keeping interest high for your property. This is also where FSBO comes in handy, if you hire an agent, they may overprice the listing just to get it, and that can backfire for you. Here at FSBO Marketing, your house sale is in your hands! We make it so easy, you can even use our comp tool for FREE!

FREE TOOL Report & Comps

Preparing your home to sell is extremely important. It can be hard to be subjective to your own property, especially if you have lived there for a while. Have a good friend come over for a walk through of your property and tell them to be honest – take notes! If there’s anything that needs fixing, now would be a good time to do that or compile prices. Remember, if it’s a big-ticket item, like a roof replacement, it can often be in your best interest to offer a credit at closing (and don’t forget to put it in the disclosure!) Small repairs should be completed before listing to maximize profit.

Catalog your houses selling points. If you can’t think of any, think back to when you bought it. What were the selling points for you? This can be anything to location, nearby amenities, or a fantastic bathroom or kitchen. Ask your friends what their favorite parts of your home are if you can’t think of any. Knowing your homes selling points are one of the keys to a successful sale.

Consider a professional home stager or do your own research on what that entails. Staging involves setting up your home to maximize its assets to best showcase the amenities. Start decluttering now and packing up personal items like photographs, you will find this also helps you detach from your property to sell it. Clean, clean, clean! No one wants to view a dirty home. Those fans you haven’t dusted in ages? Skipping cleaning will bring your home sale price down and you want to get top dollar! The main goal is to let the potential buyer envision themselves and their stuff in your home. To break it down into a list, here are the steps:

• Walk through and see what the selling points are and what needs fixing
• Declutter your home of extra stuff
• Remove personal items like pictures
• Deep clean the entire house (or hire a cleaning company to do it for you)
• Do any repairs necessary
• Paint if needed (choose a buyer friendly neutral color)
• Consider hiring a staging company or stage yourself (there are great tips online)
• Take photos from the corners so you get the most room in the picture (this also makes the room look bigger)

FREE TOOL Custom Flyers

With all the money you’ve saved not hiring an agent, you may want to invest in physical advertising, such as signs, brochures and flyers. Physical advertising can also let your neighbors know your home is for sale to help spread the word. Some buyers prefer to drive through neighborhoods they like and having a sign in the yard lets them know what’s potentially available in their dream neighborhood. We can create brochures for you with our handy landing page or create custom content for you that really gets attention!

FREE TOOL Custom Flyers

It can be hard to find the correct verbiage for your advertising needs, so let us do that for you. We employ professional copywriters to get you the best exposure with fantastic copy! Our copywriters can craft quality content that will be personal to your property for an engaging listing description that sells!

Quality photography is also important. Blurry photos won’t do your property justice, and too little photos can send potential buyers away. Make sure and photograph your homes best features and try for corner shots so you get the entire room. Remember, this is where having a decluttered and clean room comes in handy! Homes with high quality listing photos sell faster than homes without. This is another service you can pay for if you’re not handy with a camera.

PAID TOOL Copywritting $50

We offer a FREE personal landing page to increase your FSBO exposure. Many home buyers prefer to do their home shopping online, so be sure to have an online presence on all the big Real Estate sites. If you need help with this we make it very easy, just input your information, you will have a free landing page to share and we even generate printable brochures for you to place in your yard sign and post around at your favorite coffee shop. How great is that?! Free mobile friendly property page and printable brochures that a potential buyer can take. This also allows them to show others your brochure and share your landing page for more exposure.

FREE TOOL Property Website

Not only do you get a free personal landing page, you can also share to other websites. We want to make it so easy for you to share everywhere possible, so you get the most exposure and sell quickly! We offer you what other sites can’t, which is the ability to help you market on all the big Real Estate sites. Once logged in you can view our tutorials to see where and how to post. We offer a service that will post on all of them for you, simply update your listing and we will shoot it to all of the sites we can. Another wonderful feature is that when you make a change to the listing, price, photos, etc, we will automatically update it on all of them daily!

PAID TOOL Syndication

We offer the ability to share your landing page on social networks as well. Once you finish creating your site, or hiring us to create it for you, share away on social networks and ask your friends and family to do the same. With the popularity of social networking, not sharing to these sites could be a missed opportunity for that perfect buyer.

PAID TOOL Social Marketing

Once you have the perfect landing page, you will start getting interest and probably inquiries. Have a list of answers ready, such as the year the house was built, square footage, bedrooms & baths to make it easy. It is extremely important to respond to potential buyers as soon as you can, so having answers to the most asked questions streamlines this. If you use our services to create your landing page, you get a FREE list of inquiry questions, so you are prepared to answer questions honestly, correctly and EASILY!

Honesty is the best policy, and that couldn’t be truer when it comes to selling your property. You want to be as honest as possible, especially in your disclosures, because it protects you and the buyer. If a potential buyer asks about something you know is an issue, share either that it was fixed or what the plans are for repairs. If you do not know something, it may be a good idea to find the last disclosures when you purchased the property to find out. Usually, it's easy to see issues when you do your walkthrough and deep clean. Things like cracked tile, a leaky faucet, or peeling paint all need to be dealt with AND listed on the disclosures.

If you follow our guide above, you have a greater chance of selling quickly. If you don't have the time or resources to market it online yourself, we are happy to share and post your property across the internet. There is no charge to use our landing page creator, property reports, printable flyers and comps tool. Simply sign in and create your listing and we can show you the local comps and give you a free personalized landing page with your properties details. We even go so far as to give you printable brochures with your properties information, so you can print and place them in your yard sign!

We want nothing more than to have many happy clients that save money and take control of selling their own property.

The tools are free to use at no cost, if you would like us to submit your property to large Real Estate websites like RealEstate.com, Craigslist.com, Trulia.com, Zillow.com, Google, Yahoo, Oodle, Bing, etc, we charge a low fee of $12.95 a month. There is no credit card required, so let's get started!

Create A Free Account

The free account gives you access to the property landing page, property reports and property flyers at no cost.
There is never a credit card required to use our free services.

We would love your support in sharing our site and services, so we can reach the most people possible. We kindly thank you for any support! If our website helped sell your home, please drop us a line at support@fsbo-marketing.com to be featured on our testimonials page.